Watch Carry, Scott, Jay, Aaron, & Scott S Get Mentored
Watch Carry, Scott, Jay, Aaron, & Scott S Get Mentored
Speaker 1:
Hey guys, and welcome to season three, start from zero.
Speaker 2:
Thumbs up, let's do this.
Speaker 3:
Starting from zero.
Speaker 1:
You're about to watch multiple people at a time get coached on how to start a business from zero. Some people need emotional support, they're overwhelmed, and they've had past failures. Some need strategy, they're beating their head against the wall. Some need tactics, they want to know what to say or do. These episodes are unique, they're vulnerable, they're weird. Many times, people come to me with a question, but they need something entirely different. In these episodes, you'll see me combine my 15 or so years of business experience with a little intuition and mindset training, to help shake these folks into powerful and confident entrepreneurs.
Speaker 1:
We've had 15 millionaire students and counting, so we know this stuff works. Now, make sure you're sending these folks love while you listen, because that stuff matters. We're becoming more sensitive as a society, and we can feel these things even if we don't know it. Let's get to the episode.
Dane:
So in this episode, we're talking to Carry, Scott, Jay,, and Scott S. Carry, let's start with you, what's your big goal for the call?
Carry:
So, my goal for the call is to figure out how to get from a what and move to the how. I've been stuck on idea extraction for quite some time now.
Dane:
Okay, wonderful. And Scott J, how about you? What's your big goal for the call?
Scott:
My big goal would be just figure out the outsourcing of the mechanism. I have some pre-sales, and just really need to hit the ground running with that MVP right now.
Dane:
Okay, wonderful. We'll get more into that in a second. And then thank you for being here by the way. And also, Scott Silverstone.
Scott S:
What I'd really like clarity on are the first steps I need in terms of launching my marketing agency.
Dane:
All right, let's begin with Carry. So Carry, tell me a little more about from what to how, stuck in idea extraction. How many idea extraction calls have you done?
Carry:
Oh, gosh, I've done at least 12 idea extractions. So my main area that I'm looking at is telehealth, so I'm looking at customers that provide their practice through telehealth. So I went through your whole process of reaching out to different Facebook groups that I was a member of, and so I got a really great response from a variety of people, and I came up with a whole list of pain points, and I put them in order of the pain points that I've had, and ranked them out. And so I have a whole list that I'm trying to work through, and so I've pulled out a few of them, and then just trying to figure out where to go from there.
Dane:
Good work.
Carry:
Thanks.
Dane:
That's impressive. So for those listening, if you go to startfromzero.com, on the top of it you'll see guides, and under guides, there's a guide called The Two Metrics to Pick a Niche, and that gives a full-on process for both picking a niche, and reaching out to a niche. And picking a niche based on the lowest cost to acquire a conversation. Anyway, that's the guide you're referencing that you followed?
Carry:
Yes, correct.
Dane:
Okay. What did you think of that guide?
Carry:
I thought it was great. It was really hands-on, easy to implement and use, it was just really quick and easy. And people seem to be more than willing to talk to me, and if they weren't willing to get on the phone with me, some of them said "Hey, can you just e-mail me your questions and I'll give you a response?" I even had a great call with someone who said "Hey, do you want to talk to several other people in this field?" And they gave me some other names as well. So it was a positive experience. It was fun, I was nervous going into it, but I had a lot of fun with it.
Dane:
Isn't that nuts, huh?
Carry:
Yeah.
Dane:
Waiting right in front of you your whole life.
Carry:
Mm-hmm (affirmative).
Dane:
Folks ready to talk.
Carry:
Yes.
Dane:
So have you ever built and started a business from scratch before?
Carry:
No, I have not. I've always been an employee, continue to be an employee, and so one of my goals is to have something of my own, and to work on ways that I can stop trading my time for money.
Dane:
That's great, what a beautiful desire. And as you were speaking, my intuition whispered to me, if you will, it said you lack experience. And what that means is without experience, you don't have the proper brain structures to adequately assess opportunity, and see how to execute it, because there's just been no experience there. So there are a couple of ways to build experience, one is just to say, build 10 ideas, and another is to diagnose how 10 ideas were built. And so we actually have a guide coming soon called "50 Enviable Business Ideas Laced With Simplicity." And that guide is, of course, 50 ideas of different businesses, but it's broken down into the customer, pain, solution, and offer of each idea.
Dane:
So the CPSO, customer, pain, solution, offer of each idea. The idea behind that is when you look at 50 random, but unique and simple business ideas, you look at the customer, you look at the pain, you look at the solution, you look at the offer, it starts to build a structure in your brain. And there is no substitute that I've found for taking the time to build the structure of your brain in this way. So instead of having to build, say, 10 businesses, I would go ahead and... well, maybe we can get you this guide early, and we can accelerate getting the guide available for everyone else. It's a free guide, it's to diagnose how 10 businesses were built in various industries.
Dane:
And in these 50 ideas, there is one for example, I think it's like idonowidont.com. It's literally a marketplace for brides who've changed their mind to sell the wedding ring that they were given. Oh man, it's so [inaudible 00:07:07] that's not the laugh of fun, that's the laugh of oh, what an awkward... but imagine the irrational pain, and all of the emotional turmoil of a situation like that. So the customer is an engaged coupled that has decided to break it off, the pain is what to do with their wedding ring, the solution is a marketplace for other potential brides and grooms to buy cheaper wedding rings than they would at the diamond store, and the offer is 100% price wedding rings at like 70% of the price. Do you see the CPSO of that?
Carry:
Yes.
Dane:
Do you see how if you did that, say, 10 to 50 times, how it would start to build that experience-based structure in your brain?
Carry:
Yes, and I've been experiencing that through this process, and there have been some themes that have emerged from there.
Dane:
That's good. So I'm going to give you an assignment, and then I'm going to come back to you and we'll deepen in this. I want you to take three businesses, and articulate the CPSO for three of those, write them down in one sentence for each, CPSO, for three different business. I want to come back to you and have you read them out loud, then from there, we'll go back into some of the ideas you found, and we'll see if we can't show you what idea might be good to execute on.
Carry:
Okay, great.
Scott:
Hey.
Dane:
All right, so ask me your question.
Scott:
I basically have a performance coaching program idea that I've already sold three people on. One I sent the invoice, still waiting back for that. But my niche is struggling high school math students. And I've been a tutor for two years, and just have seen an opportunity to really provide that longer term growth for the student, rather than just focusing on these temporary behaviors to get the grade, but really give them that long-term value to get out of the dependency on the tutor for their success, kind of thing. So I'm really in the development phase of that program, and it's going to be starting next week, so I'm-
Dane:
What's the promise that you're selling that they're buying right now?
Scott:
So I'm promising the improvement in math, because that's a lot why they initially look for tutoring is their kid is struggling. So they want improvement in math, so I guarantee that. And then I also guarantee that by the end of the program, they will not need to depend on me or anyone else to continue to do well.
Dane:
So very often, and very simple, improvement in math and end dependence on tutors.
Scott:
Exactly, that's the big two, mm-hmm (affirmative).
Dane:
Yep. Just out of curiosity, and my answer for these questions is usually yes. Is your worth tied up in this endeavor in any way?
Scott:
I don't think so.
Dane:
Yeah. I didn't think so either, I was just giving you permission to say yes if you needed to.
Scott:
Appreciate that.
Dane:
Yeah. So your worth is not tied up in this endeavor, and you see these math students struggling, and how does your heart feel when you see this group of math high school students struggling?
Scott:
I get upset, because the solution that's most often being provided to them is only temporary, and other tutoring businesses and individual tutors as well.
Dane:
So you see a problem in the world, a cry if you will, and the current solution is a Band-Aid, and we could probably list hundreds of problems that currently exist like that on the planet. Probably thousands, maybe 10s of thousands. And your worth is not tied up in this, and you're just like "I've got to help these kids."
Scott:
Yeah.
Dane:
Can you say that out loud, [inaudible 00:28:27] "I've got to help these kids."
Scott:
I have got to help these kids.
Dane:
Would you say your desire is a 10 out of 10?
Scott:
Approaching 10.5 to 11 as well.
Dane:
All right, so you have a methodology of a tutoring that you're going to train other tutors to use?
Scott:
That would be possibly a result of if this model ends up working, if I can deliver the result to these three students. And of course, scale that, then yeah, I would love to be able to share that with the world.
Dane:
Have you read the Start From Zero book?
Scott:
Yes. That's how I ended up knowing about you. And I heard about it through Drew's podcast, I actually edited his book, Drew Mclaire.
Dane:
Yeah, Drew. I won't forget Drew, how do you forget Drew?
Scott:
I know, right?
Dane:
His personal magnetism is off the charts. Inside joke, guys, that's what he teaches. So anyway, you're doing great. So are you able to fulfill the mechanism yourself?
Scott:
That's the thing, I am. I can definitely within my own time, endeavor, create the MDP, just something that would get by, and still end up with a solid result. It obviously wouldn't have all the bells and whistles, and the clean, it would just be very plain, PowerPoint video, give them lessons for the week.
Dane:
I'm in love with that, I'm in love with that. Are you?
Scott:
Yeah, I am very pleased that I have the capability and the belief in myself that I can fulfill that, because I did have initial fear around that, and I've just been like "Screw it, I'm going to go for it." But as far as what's daunting to me is filling it out once I've started.
Dane:
Yeah, you'll be fine. Keep it focused on the students, so that means you don't really need a logo for your PowerPoint, you don't need a nice design, you just have the bare bones. When the result you're wanting to provide is clear, you can be sloppy with everything else.
Dane:
If you'd like to get a blueprint to my brain, I have it in a 302 page book, Start From Zero. You can get a free chapter, you actually can get my best chapter for free on that book right now at startfromzero.com. Go check it out.
Dane:
So assignment for you is if I believed in myself at a 10 out of 10, how would I fulfill this product quickly and easily, and then once the result is provided, how could I train others to do it for me? Does this require personal tutoring, or could it be taken as a course?
Scott:
So that's the unique model I have, as of right now, I'm combining it with the tutoring, so it's a package deal. So I split between actually hands-on tutoring, private one on one tutoring with a student, but then I incorporate the coaching with it. And long-term, I think it would be cool to separate them, and have the coaching separate, but that's as it is right now.
Dane:
So [inaudible 00:31:36] if I believed in myself at a 10 out of 10, how would I quickly and easily fulfill this mechanism? And how would I start bringing in my first tutors once I know it starts working. So I want you to brainstorm that, and write out or type out as furiously as you can, and I'm going to come back, and we're going to check in with that, okay?
Scott:
Sounds good, thank you.
Dane:
You bet. Wonderful work.
Dane:
That's all I needed to hear, man. We'll come back to you in a bit, okay? Scott Silverstone?
Scott S:
Howdy, Dane.
Dane:
Good, you finally figured out how to unmute your mic there, huh?
Scott S:
I just figured people didn't want to hear me saying mantras in the background as you were advising other people.
Dane:
So how can I help, man?
Scott S:
I'm looking for advice on where to start getting clients for my new advertising agency.
Dane:
Do you have clients that have results right now, Scott?
Scott S:
I do not.
Dane:
Do you have any clients at all?
Scott S:
No.
Dane:
Okay, so you're in the land of just starting, so then your first step is to try to get clients for as low cost, if not free, as possible, and then once they get results, you charge to the moon.
Scott S:
Okay.
Dane:
That's the most easy, effortless way I've been able to do it. Because confidence is going to be low, unless you're really confident you can generate a result. How confident are you that you can generate a result.
Scott S:
Actually pretty confident. I have experience both in the legal industry, and I have experience running Facebook ads. I've never run Facebook ads for the law industry. I had a real estate company where I managed all my own ads.
Dane:
So in this case, you could charge, and instead of using your results, you could use results borrowed from other processes that you would use the same methodology of. So it's really powerful. In fact, I'm going to read out loud to you an e-mail that was responsible for launching a business. So I had a friend of mine, and he was over at my house, and I was like "Dude, so easy to start a business." This was when I was like 27, so I've learned a few things since then. But I was like "It's so easy, man, you don't even need a product. All you've got to do is sell stuff." He was like "I don't get it man, what do you mean?" He was like "I don't even have a product to sell." And I was like "All right, fine, let's do this." I pull up this example of an OBGYN who had a popup pop up on his website, and they said it was responsible for adding $390,000 to his business, this little popup.
Dane:
So I said okay, so we've got something that works for an OBGYN, how about you use this same popup for plastic surgeons? So he went to the associate board of plastic surgeons, and got like 1,000 e-mails, and this was back in 2010 when e-mail was way more wide open. Today, you wouldn't necessarily use e-mail, but you'd message the plastic surgeons on their Facebook page, or any other place. Everybody is trying to get in the inbox these days, so you'll want to go where no one is. And there are places, like if you messages a business' Facebook page, you're the only marketer in there, so they reply. It's a good place to go, but it's not about "Oh, Facebook pages now." The underlying pattern is where aren't people reaching out that your customers are still listening to messages.
Dane:
And with enough reflection, if you were trying to go into the Bitcoin space, you'd go into all of these niche live chatrooms and private message people through chatrooms. It's not like oh, always e-mail. But anyway, this was e-mail, right? So here's what we did. Subject line, see this yet? All right, here it goes. I'm looking for five plastic surgeons to test pilot a lead generation system. I will only work with one plastic surgeon per city. This simple system took an OBGYN's practice in Henderson, Nevada, from 390,000 to 1.2 million in two years. What is it? A lead capture system to bring in business. We capture a person's first name, e-mail address, and phone number in exchange for a report on the top seven questions you must have answered before choosing a surgeon.
Dane:
Step one, I will work personally with your practice to create the report, and to tailor the answers to each question of why they should choose your practice. One hour of your time is needed here. Step two, we will enter the lead capture forms onto your current website to turn the traffic you already get into even more good leads. It will look very professional. Your time is needed here to review the design. Step three, you sit back and collect leads. The timeframe, this test pilot program will take 60 days. Your cost is a measly $200, and I'll need a written testimonial from you if it works. At the end of 60 days, you will know whether or not this works, and can cancel or continue using it at that time, but I doubt you will. If you have questions, or even mildly interested, push reply right now and say "Let's do it."
Dane:
So he sent this out, and then we went to go play video games, and we came back and he had a bunch of replies. He ended up getting like 20 sales out of a 1,000 person list, on one e-mail blast, which would be 2% conversion rate. So now you're wondering "How did you get the simple system about the OBGYN?" I was like well, I pay for marketing newsletters that talk about what other industries are doing for marketing, and I'm reading all the time. Carry, for example, I'm building my business acumen by reading a lot, and I read a ton back then. I read myself to sleep, I read first thing in the morning, I listened to interviews of business owners in the car. I was just pouring information into my brain, and it's paid millions and millions of dollars in dividends.
Dane:
And so this was an example of a marketing newsletter I was reading, and they had this example in there. But you could just Google marketing methodologies that work, marketing tactics for... generally speaking, Scott, what you could really do, is you could go to the most ruthless industries, and then you take those marketing tactics and bring them into industries where the marketing acumen is like nil. So internet marketing, for example, is a very competitive industry. If you employed just one or two things that most of the top internet marketers are doing for an attorney, that would be great. But if you look up top attorney marketing systems in Google, you're going to see people that are running basically similar things to you, and you're going to see clients talking about "I got six new clients a month." And you can literally reference "Hey, an attorney from [inaudible 00:38:25] used this same methodology that we'll execute for you, got XYZ."
Dane:
On the podcast, you can just repeating back that e-mail, and apply it to your situation.
Scott S:
I love this idea. The one thing that's throwing me, I'm a big fan of cold e-mail. The one thing that's throwing me is trying to find other avenues to reach the right contacts at these businesses. Would you recommend starting with cold e-mail, just like the example you gave, and then moving onto other avenues of reaching out?
Dane:
I would, in a very jaded world, I would recommend you consider building a systematic process for building rapid trust. I ask the question, "What's a systematic way I can build rapid trust?" So that would be like five attorneys reveal their client acquisition secrets, and you interview top attorneys and see what they're doing, and you interview, you put it into a little book, they read it. And then by the way, at the end of the book, you can help whoever read that implement everything they learned. But you're building trust, I would go for trust. So my intuition told me not to do this, but I violate my intuition on purpose just to learn, and see data, et cetera. So we have a book funnel where people can get my book for free if they pay shipping. And then as a thank you for buying the book, we offer discounts on our other three products. We've got four products at Start From Zero. A book, a series called Timid to Transformed, which I recommend everybody get. Eight entrepreneurs reveal how they got their first sale, and it's like $99 to see how eight entrepreneurs have made $50,000, it's phenomenal.
Dane:
Then you have Start and Scale, scale your business to one sale a day, and then you have the yearly mentoring community. Those are our four products. As soon as you buy the book, we offer you discounts on those other three programs, but our take rate on like 100 book sales is like 12 people out of 100 are buying other things. So 88 people aren't buying anything else but that book for shipping and handling. And I knew this would happen, but I did it anyway. And I believe the reason it's happening is because there's no rapport and there's no trust. They're like "I'll take you up for a book, but I ain't going to buy anything else until I know you're any good." So what we're doing is we're shifting the entire process for our cold ads to link people to our top podcast episodes, where people can click play.
Dane:
So you think about we have 300 people click on an add, they come to the book page, we get three to six people that buy a book. 300 people that buy an ad, they come to the podcast page, maybe we get 30% or 40% of them, which is let's say 100 out of 300, start listening to an episode. Of those 100 people that start listening to an episode, I'll probably have 20 or 30 people that are really liking this and I'll have a relationship with. Within a year, those 20 or 30 people will probably result in five to 15 to buying something from me eventually. But I lead with value, so everyone benefits from that entire process, it's just a much better process.
Dane:
So I'm going towards a route where we're going to build a lot of trust first. And in a world where you're a marketing agency and you're with attorneys. Dude, I cold called attorneys for an hour one day, and recorded it just to see, I went on a walk and cried afterwards. It was awful. They're like leads? Hang up. I got a sale, but it wasn't worth the hour of pain. You've got to find those 5% of attorneys that just say yes to everything. And they're out there, but I got a good sale. It was like "Yeah, man, I'll try doing a popup." But a lot of the times, it was so interesting, I asked for an attorney and I got passed to an attorney, and the attorney was like "Yeah, how can I help you? What case can I help you with?" I was like "Oh, I'm sorry, there must have been a misunderstanding. I don't have a case, but I've got something really cool if I could try to pitch it to you." And he was like "You've got 10 seconds."
Dane:
And I said "Well, I'd like to help you generate more...not interested, thanks." Hung up. So I knew not to talk to attorneys about leads at that point. And then our future marketing messages were really sharp, attorneys were much more resonant to it because I learned what got me hung up on on the phone, and I brought that into my digital marketing in written form, and it did a lot better. So cold calling is a really great way to quickly see what will eat dirt and what won't, and then you put what gets the response in the message. Is that helpful?
Scott S:
Very much so, very much so, thank you.
Dane:
So your assignment now is the system, what system can I build to easily, don't make it difficult, don't make it hard, let it be super easy. What's a system I can easily make to rapidly build trust with these attorneys before I ever ask them to buy anything. I'll give you an idea that's coming now, I would create a Facebook group for how attorneys are handling COVID, and then I would invite attorneys all over into that group, and I'd hold monthly calls where you get all the attorneys together and they all share their ideas. So now your cold e-mails are like "Hey, how are you handling COVID? We've got this free Facebook group, it's just our way to try to take care of the community during this difficult time. Hope to see you there, Scott." You see how you just decimate every other agency doing that?
Scott S:
It's a very soft, but very helpful open. It's non-threatening.
Dane:
Yeah. You just stand head and shoulders above less strategic folks. This is where marketing, and having a good mentor really helps you fly. So thanks for asking for the mentorship. And also, I know you're in the starters program, so thanks for being in the starters too.
Scott S:
It's an honor.
Dane:
Yeah, man. So I think we go to Carry. We'll give Aaron some time. Let's hear your three CPSOs.
Carry:
Okay, so the first one-
Dane:
Before you go, what was it like to listen to the other three? I'm curious.
Carry:
My wheels started turning, and I was taking notes, especially thinking about what systems can I make to easily build trust? I started writing that down, and I was thinking about three different solutions that I have in mind, and thinking about "Oh, I think this could fit into one of my solutions." So one of my solutions is starting to stick out now than the others.
Dane:
Hot diggity. Okay, let's hear the three CPSOs.
Carry:
Okay, so the first one is a customer who really loves pizza. The pain is they don't want to make their own pizza, it takes too long. The solution is they would love to have delicious pizza delivered to them quickly, and the offer would be "hot fresh pizza delivered in 30 minutes or it's free." So this is your Domino's example that you also talk about with the whole words that sell formula.
Dane:
Good job, so the offer would be more the solution, and the offer would have a price tag. So what would the price tag be for this particular example?
Carry:
I don't know, $15 for a pizza?
Dane:
Try saying that again without I don't know.
Carry:
The offer would be $15 for your pizza.
Dane:
All right, let's hear the next one.
Carry:
Okay. The customer is people who want to work out in a gym, their pain is that they really don't have a lot of money to spend, and they can't work out at home. The solution would be a gym that doesn't cost too much, and there's no commitment. The offer is $10 a month gym membership with no strings attached.
Dane:
Beautiful. Next one?
Carry:
So the next one, I was reflecting on the starters program that I'm currently in. So this would be for members in the starters program who want a systematic way to stay organized, and know what's coming next in the program. The pain point is that there's a lot of activities, they're great activities, but sometimes it's a challenge to keep track of all of the assignments and know what to do. So the solution would be a paper workbook or an online workbook that includes starters' activities in it, and the offer would be a paper workbook or online workbook that includes business and mindset activities covered in the starters program for $150. Or the other offer could be that you could just include it in the price of the program, and increase the price to join.
Dane:
Yeah, or offer it as a bonus.
Carry:
Yes.
Dane:
Would you make that for me for starters?
Carry:
I would love to make something like that.
Dane:
How much would you like to be compensated? Just the first number that pops to mind, make it easy.
Carry:
Gosh, honestly Dane, I'm not really sure how to answer that.
Dane:
How does 300 sound?
Carry:
I was thinking about 500.
Dane:
That'd be my top end, you'd have to deliver something real good.
Carry:
I could deliver something excellent for that.
Dane:
Okay, let's do it.
Carry:
Perfect.
Dane:
So hey, you made $500 on the podcast. And you're helping to improve our starters program, and we invest everything we can to help our members there.
Carry:
Yeah.
Dane:
That sounds really useful. So now the three CPSOs, what happened to your brain as you started doing those?
Carry:
Well, I started seeing problems everywhere, and picking out pain points, and it started to become easy to come up with solutions. There's lots of problems everywhere that need to be solved, and even once you come up with some solutions, then that leads to more problems down the road.
Dane:
Very good. All right, nice work. And you also mentioned that the three ideas, there's a winner emerging?
Carry:
I believe so. Can I ask you a question around that?
Dane:
Absolutely.
Carry:
So for my three solutions, my first solution involves one that I would have some expertise in, and it would be developing a course or an e-book, and then rolling out that to my customer to buy. I even came up for an idea for an upsell, so that one would be the quickest one to do. My second solution is one that I don't have the expertise in. Of course, I could certainly outsource it, which I would need to do, but it involves developing a type of an app, or a high tech solution for those that are currently telehealth providers. I do have a customer who said she'd be willing to pay $50 per month for it. It's one customer, it's something that would take a long time to develop, so I'm thinking that I should probably start with the first one, and get that one off the ground running. My second solution can tie into the same audience of the people that would be interested in the first solution. Does that make sense?
Dane:
Yeah, your thought process sounds wonderful.
Carry:
Yeah. And then my third one, it wasn't a specific solution, but I had taken the wealth dynamics test, and my profile is mechanic, and that just made all the sense in the world to me. So I was reflecting and thinking "Should I find a system or a process related to telehealth to work on automating or improving?" However nothing jumped out at me at this point. So then I started thinking maybe I should just start with number one and see how that goes.
Dane:
Yeah, it's good. It's a good way of your saying "It's not up to me."
Carry:
Mm-hmm (affirmative).
Dane:
That's good. In general, if you've got like 10 ideas that you're looking at, you're generally looking at the ease to develop, the fastest to get a client a result, and the one that people also want to buy. And if you marry those three, you look through all 10 of them, you're like time to develop, ease to develop, speed to result, and then the number of people that said they would buy it, and then you'll have a clear winner, and that's just what you did naturally, so good.
Carry:
Okay, great. That's helpful, thank you.
Dane:
Yeah, and I look forward to that, whatever the solution is for starters, it sounds like a wonderful addition.
Carry:
Yes, I'll be in touch, thank you.
Dane:
Mr. Scott Jones, let's come to you. How did your assignment go?
Scott:
It was great. The first question was "How would I fulfill the mechanism as a 10 out of 10 to deliver the results I've sold?" And what I'll do is I'll just take it week by week and go all in each week with the development of the activities and the content, whether that's video, PowerPoint, or whatever. And also get feedback from other performance coaches as well along the way, just to constantly see how can I best serve the students, I guess, with their expertise. Because they'll have a lot more experience than I do within the performance coaching realm. And then the second question was once you have that result, how can you start bringing in others, or train and share it with others? Bringing in tutors, basically, to remove me from the tutoring component. And so I said once I have a proof of concept, I can consider some kind of business model that just separates that tutoring from the coaching, and then package the coaching into a possibly a product that can even be a standalone, and be able to serve students outside of math, just maybe any struggling student.
Scott:
And also, an idea I had is to develop a training course, once I've proven it works, that I could sell other tutors, and even have a summit or webinar that could lead into the selling of that, so that's what I came up with.
Dane:
That all sounds pretty smooth to me. Are you good with it?
Scott:
I'm happy with it. This is things that have been swirling in my mind, and then just saying it out loud, I do feel a little bit more peace around it.
Dane:
Anything else?
Scott:
I guess once I have the proof of concept, the outsourcing of that, I guess that's the part, because I had never outsourced work before, and that's the part. I watched the outsourcing video that you've provided us, and that was incredible, but I guess for performance coaching and tutoring is very specialized, I guess. And so I wouldn't be able to probably go to the Philippines or something, for something really cheap. So I guess that's a little bit down the road, but-
Dane:
You might be able to.
Scott:
I might.
Dane:
You might. I've got a very talented Philippines employee that is incredible through Start From Zero, and she's smart as a whip, perfect English.
Scott:
Mm-hmm (affirmative).
Dane:
She's one of my most wonderful hires. And she's a very talented web dev, graphic designer. My guess is there's some really epic math whizzes in the Philippines that speak good English that could also teach.
Scott:
So as long as I'm very specific about the responsibilities and the expectations, if I were to post a job listing, I would probably be able to find someone?
Dane:
Yeah, that's regardless of where you put that posting, you want to definitely do that.
Scott:
Yeah, yeah, yeah.
Dane:
But it's worth trying. You might blow your own mind.
Scott:
Mm-hmm (affirmative).
Dane:
Try to prove yourself wrong more often than you prove yourself right.
Scott:
I like that.
Dane:
Because my intuition is like "Oh, don't do this, don't [inaudible 00:57:30]." And then it goes like "No, I'm going to try and prove myself wrong, see what happens." [inaudible 00:57:34].
Scott:
Mm-hmm (affirmative).
Dane:
Wonderful, wonderful work. And then Mr. Scott Silverstone, how did we do?
Scott S:
All right, so I have two ideas for an easy way to establish instant authority. One is, I'll say copying your idea, creating a Facebook group that's very relevant for law firms, and running with that. And the second idea I had was creating an online summit, inviting other marketing firms to speak at the online summit, but I would be the host, and making that free, just as something that can be given to people later on, and something that will attract interest. A business-generating summit for attorneys.
Dane:
That's some Jedi level stuff, you literally go in and interview your competitors?
Scott S:
Yeah.
Dane:
That's amazing.
Scott S:
Yeah.
Dane:
Because they're not competitors really. You could say that, you could definitely say they're competition, [inaudible 00:58:42] you are competing, absolutely. However, you are all also trying to help the industry achieve the same result together.
Scott S:
Yeah, we all need each other. Frankly, law firms are struggling, and the marketing firms are struggling too. So the more they can work together, everyone gets rich.
Dane:
Yeah, I think you just transformed your problem from "How do I get a few clients." To "How am I going to handle becoming an authority overnight in the industry."
Scott S:
Wow. Time to get it done.
Dane:
Yeah, sounds amazing. All right guys, let's go through the list, and just have you guys each mention one new thing that you... or one old thing you're reminded of. But one thing that you're going to be taking from the call. Dane:
Yeah. And Carry, how about you?
Carry:
I have a couple of things. One is that I determined what I'm going to do in terms of a solution for the business that I'm working on, so now I can go ahead and start working on that. And the second one is I have a project with you, so I'll be working on a starters workbook.
Dane:
Beautiful. And Scott Jones?
Scott:
A couple for me as well. The first one was just try to prove yourself wrong more than prove yourself right. I thought that was a really cool change of perspective. And the second thing was actually when you were speaking with Aaron, I really loved the idea of there's a deeper belonging beyond your worth and identity. Because I do feel like we have a tendency to hinge a lot on who we are, but we can even go beyond and deeper than that, and I really appreciate that insight.
Dane:
Yeah. Maybe we'll all remember it one day. And then Mr. Scott Silverstone?
Scott S:
Establish rapid authority with prospects. So before cold calling, before cold e-mailing, make yourself an expert, rather than hassling them for a sale.
Dane:
Difference between survival and effortless thriving. It's still effort, but your effort is much more strategic, good work. Nice work, everybody.
Dane:
If you'd like to know the number one thing that kills people from being successful in entrepreneurship, it's really simple, it's them trying to do it alone. Trying to do it without mentorship, trying to do it without accountability. Trying to do it without a way to focus, trying to do it without somebody helping you along the way to get your mind straight. And right now, I'm running a yearly mentoring accountability and focus community called starters, and you can learn more about starters, and join a community of amazing entrepreneurs all practicing and living the principals from this podcast and this book.
Dane:
How do you get good at this stuff? Practice. How do you get even better? Being around others that practice. And how do you become unstoppable and move no matter what? Community, community, community. And not just any community, a community of people that don't shame you for wanting freedom. A community of people that don't look at you weird for saying you want more. You can find that community at starters. If you go to startfromzero.com, you'll see our products up top, and then you can go and find the starters program. We would love to have you, and we also have a good fit quiz that you can take on that page, because not everybody is a good fit for starters. So if you go look at the starters page, take the good fit quiz, and it will tell you if you'll be a good fit for that program. We don't accept everyone because we're obviously not for everyone, but we are for certain people.
Dane:
If you'd like to see if that person is you, go to startfromzero.com, look at products, find starters, and then fill out that quiz. We look forward to supporting you and mentoring you on your journey.