Arthur is 80 years old and looking for an extra $2,000 per month using the clickbank marketplace. Listen to what I tell him.
Arthur was thinking about selling filters, until I taught him how to see a profitable business correctly.
SFZ Arthur - 80 Year Old How To Make Money
Dane: So what's your big goal Arthur and how old are you?
Arthur: 80, and $2,000 a month! I'm thinking of using clickbank now to do that...
Small intermission...
[00:00:21] Dane: [00:00:21] Great. So if you want to succeed at ClickBank, you and ask, who can I help? How do I reach them?
[00:00:27] Arthur: [00:00:27] Yeah. As a matter of fact, they do. They do in their introduction to include that , that vignette type of thinking.
[00:00:37] Dane: [00:00:37] Here's the issue with it. You're not really, unless you, unless you do it strategically, it's very difficult to build a sustainable asset because what you're doing is you're going
[00:00:51] Arthur: [00:00:51] Oh, I know that because of the filter situation.
[00:00:56] Dane: [00:00:56] Well, no, I'm talking about on ClickBank.
[00:00:58] Guest: [00:00:58] No, I know, but I mean, the asset under my case was filters and it sorta went away because I wasn't able to. Two, a two Joe with the engine that it, that it needed.
[00:01:12]
[00:01:12]
[00:01:12] Dane: [00:01:12] How many books have you read on building a business?
[00:01:16] Guest: [00:01:16] not too
[00:01:19] Dane: [00:01:19] You're going to need to read a lot more. So I want you to read, well, um, what you really probably going to need is my book, but that, that comes out March 31st, 2020.
[00:01:34] Guest: [00:01:34] yeah. I agree. You talk about that.
[00:01:37] Dane: [00:01:37] So that book will help you. That book will help a lot. There's nothing like it yet that I can think of recommending that helps really build this brain. So you're, you're oriented correctly. The fastest way to make $2,000 a month that I currently know of is to do customer acquisition and lead generation [00:02:00] for local area businesses.
[00:02:05] Does that make sense when I say
[00:02:06] Guest: [00:02:06] well, I can, I understand what you're saying, but I don't have, I don't have an entree into that area
[00:02:16] Dane: [00:02:16] So here's how check, check out how nice this works. Tell me, um, tell me a local business that you've been to in the last week.
[00:02:27] Guest: [00:02:27] that I've been to.
[00:02:29]
[00:02:29] Well, there would be restaurants.
[00:02:31]
[00:02:31] Um, grocery stores. Um,
[00:02:39]
[00:02:39] well that's about it. Trying
[00:02:46]
[00:02:46] to
[00:02:51]
[00:02:51] more about L
[00:02:55]
[00:02:55] a. Computer access too.
[00:03:01]
[00:03:01] Not local,
[00:03:02] Dane: [00:03:02] How do you get computer access to businesses
[00:03:05] Guest: [00:03:05] well, internet. Internet.
[00:03:09] Dane: [00:03:09] having an internet access to businesses?
[00:03:13]
[00:03:13] What does that mean?
[00:03:18] Guest: [00:03:18] Right.
[00:03:20]
[00:03:20] I have.
[00:03:23]
[00:03:23] I have started to try to, okay.
[00:03:29]
[00:03:29]
[00:03:29]
[00:03:29] Re resurrection, resurrect by shelter business.
[00:03:34]
[00:03:34] Right. And, uh, that's
[00:03:38]
[00:03:38] through internet and through previous contacts that I've had with them.
[00:03:43] Dane: [00:03:43] What do you mean by through internet? Like, are you, what are you saying? You're trying to
[00:03:51] Guest: [00:03:51] Well, it would be email
[00:03:53]
[00:03:53] and, uh, with
[00:03:55]
[00:03:55] people that I've done
[00:03:58] Dane: [00:03:58] internet
[00:03:58] Guest: [00:03:58] with [00:04:00] before.
[00:04:00] Dane: [00:04:00] Oh, you're trying to get contact information for exist past clients.
[00:04:06] Guest: [00:04:06] right. Well, I, yeah, I have some of the contact information and I'm trying to make that grow, but I'm. Not getting very far. That's why I'm here.
[00:04:18] Dane: [00:04:18] you're probably not getting very far because you're leading with mechanism.
[00:04:24]
[00:04:24] You're leading with your filters. You're leading with ClickBank products. As soon as you lead with, who can I help? What do they want? What result do they care about? Then everything will change.
[00:04:48]
[00:04:48]
[00:04:48] Guest: [00:04:48] working on
[00:04:55]
[00:04:55] that.
[00:04:57] Dane: [00:04:57] Yeah. So who's someone that you know who, who's someone that you know. That get you see, here's the, here's the, you don't even have to know how to help them, Arthur. You just need to know what they need help with because we outsource the mechanism. So for example, tell me again what business, what, what the three things for business in a nutshell is,
[00:05:33] Guest: [00:05:33] are mechanism and result.
[00:05:35] Dane: [00:05:35] Right? And so where's your most of your time be spent
[00:05:41] Guest: [00:05:41] Well, right now, he was a customer. Okay.
[00:05:45] Dane: [00:05:45] and
[00:05:45] Guest: [00:05:45] With the customer. Well, and, and the result.
[00:05:50]
[00:05:50] Yeah. And what they want, what they want to accomplish or what they don't have that they need.
[00:05:56] Dane: [00:05:56] you're picking it up quick. So give me an example of three [00:06:00] different random people, different customers and their, and the results they want. And you could just imagine it to make it up.
[00:06:14] Guest: [00:06:14] okay.
[00:06:23]
[00:06:23] so these would be, um. People in the, uh, in the community?
[00:06:31]
[00:06:31] I would, uh,
[00:06:35]
[00:06:35] would imagine,
[00:06:37] Dane: [00:06:37] sure
[00:06:43]
[00:06:43] do. Are you, do you, are you making this hard on purpose or.
[00:06:47] Guest: [00:06:47] no, I'm just, just wondering.
[00:06:51]
[00:06:51] No, they're just a lot of things out there. Um, well an example that I'm familiar with are, uh, are companies that use filters
[00:07:04] Dane: [00:07:04] Okay.
[00:07:05] Guest: [00:07:05] and, uh, the filters. Okay.
[00:07:11] Dane: [00:07:11] That's mechanism.
[00:07:14] Guest: [00:07:14] Yeah. Okay.
[00:07:16] Dane: [00:07:16] What result is what results, what was what, what result does it filter? Give.
[00:07:20] Guest: [00:07:20] Well, the result gives a a product. Yeah. That passes the production specifications and, uh, and removes the problems of, uh, of the process hanging up.
[00:07:41] Dane: [00:07:41] getting close, you're getting closer to result.
[00:07:45]
[00:07:45] You're not quite there yet. Pro product that meets specifications. That's close. Okay, so the product meets specifications.
[00:07:55] Guest: [00:07:55] they don't really realize the problems [00:08:00] that they're having.
[00:08:01]
[00:08:01] Um, and what it does.
[00:08:06]
[00:08:06] The, uh.
[00:08:07] Dane: [00:08:07] So let's, let me start. Let's stop. So you really don't want to sell something to someone who's unaware of a problem
[00:08:17]
[00:08:17] if they're not
[00:08:17] Guest: [00:08:17] Well, that's what, that's, that's what I was doing was helping them, helping them see the problems they were really having.
[00:08:27]
[00:08:27] Uh, in terms of, and you do this with
[00:08:34] Dane: [00:08:34] that helps. But you tell me what would be easier. What if you, if let's say you could solve, let's say you can solve a, hold on, let's, let's just reset here. I'm having a, I'm having a, I feel like I'm having a difficult time reaching you.
[00:08:50] Guest: [00:08:50] Okay. Well, that's probably true. I mean, we're in almost different universities.
[00:08:58] Dane: [00:08:58] Yeah. I still appreciate the conversation, Arthur. So give me three examples. Okay. How about a mom who's just given birth? How about. A chiropractor who's just graduated from chiropractic school. And how about a 50 year old insurance agent? Tell me the results that you think just for we, we don't, we don't want to guess this cause we get, we would ask them what's important to them, but just give me like, what do you think would be an important result for a mother who's just given birth that she would care about.
[00:09:43] Guest: [00:09:43] Well, if she has a healthy child,
[00:09:45] Dane: [00:09:45] good. And what about for herself?
[00:09:49] Guest: [00:09:49] well for herself. Okay.
[00:09:53]
[00:09:53] How's she gets help from other people to
[00:10:00]
[00:10:00] [00:10:00] to get the rest she needs.
[00:10:04] Dane: [00:10:04] I so support and rest.
[00:10:07]
[00:10:07] Good. So you did it. We did it very well. You've got a mother who just gave birth. To have a healthy baby is the one result she care about. And to get proper support so she can get rest. Is that right? Now, if you went to the mother and you said, um, what milk the baby was drinking, that would be like filters,
[00:10:34] Guest: [00:10:34] Okay.
[00:10:36] Dane: [00:10:36] but you jumped right to a result, a healthy and happy baby.
[00:10:42] Do you see the difference between result and product result in mechanism? Let's do the second one. Good. So, uh, what was the second one? I mentioned a chiropractor that is just graduated from chiropractic school. What, what result do you imagine he would want.
[00:11:04] Guest: [00:11:04] Well, he would want to get a, you know, a job. He'd want to find somebody who he could practice with long enough to learn what's in the, uh, what's in the field and, uh, and get some experience so that he could start his own
[00:11:23] Dane: [00:11:23] great. So a chiropractor just graduated. He wants. We, we think he wants a job, a place to get experience, so we can eventually start his own business.
[00:11:32] Guest: [00:11:32] Right.
[00:11:34] Dane: [00:11:34] Do you
[00:11:36] Guest: [00:11:36] that's familiar with me because I have friends who are chiropractors and I
[00:11:41] Dane: [00:11:41] how that great, so that seems like a very clear result.
[00:11:46] Guest: [00:11:46] they
[00:11:48] Dane: [00:11:48] Now the third, what did we say for the third? What was the third example.
[00:11:57] Guest: [00:11:57] don't know. Those were two very [00:12:00] visual ones. I didn't, I didn't make a visual picture of the third one.
[00:12:04] Dane: [00:12:04] Yeah. What's, okay, let's, let's stay with the chiropractor until the third one comes to me.
[00:12:09]
[00:12:09] So a chiropractor just graduates and they care about finding a good place to work, getting IX getting experience so they can start their own business.
[00:12:22]
[00:12:22] All right, so you have a customer.
[00:12:26] And you have a result. Do you see it?
[00:12:32] Guest: [00:12:32] Right? Yup.
[00:12:33] Dane: [00:12:33] Good. So let's slow down and let's just take a couple big deep breaths while you just think about chiropractor and the result they want. And we have no mechanism right now. We just have, we just have a customer and a result. So let's just, just take a couple of breaths with me.
[00:12:56] We'll let this land
[00:13:10] so tell me some of the things you're thinking about right now.
[00:13:19] Guest: [00:13:19] Well, I was just thinking, Oh,
[00:13:24]
[00:13:24] you can tie the tie
[00:13:31] Dane: [00:13:31] Yes. How is that for you
[00:13:34] Guest: [00:13:34] with the
[00:13:35] Dane: [00:13:35] as an understatement, Archer? That's an understatement. This is, this is what we refer to as a, uh, I would, I would refer to it as a business miracle because, listen, if I go on, have you heard a Yelp?
[00:13:56] Guest: [00:13:56] Yelp, I've heard the term Yelp used [00:14:00] in, in business and, uh, acquiring customers.
[00:14:04] Dane: [00:14:04] wait, so Yelp is like a, a website you can go to, to find good restaurants.
[00:14:10]
[00:14:10] Okay, great. So you can find accountants on Yelp too. So I look up Yelp, I look up the top accountants. I look up the accountant. That's the highest rated, highest reviewed accountant on Yelp. We go to her website and look at the homepage of her website.
[00:14:29] Do you think the top rated accountant is speaking and mechanism terms or result terms.
[00:14:39]
[00:14:39] No, she was not.
[00:14:42]
[00:14:42] Yes.
[00:14:43] Guest: [00:14:43] Well. Yeah, I know. That's, I was going to tell you that my interpretation of what Yelp is misleading
[00:14:51] Dane: [00:14:51] Well, no, no. Yup, yup, yup. That misleading. I don't want to go down that road. What I'm, what I'm, what I wanted to show you was how was, how prevalent this mechanism thinking is, and even
[00:15:01] Guest: [00:15:01] I know that I agree with you. I know what you're saying. my experience with Yelp is that the ratings don't reflect a rating of the different businesses on Yelp. That's all
[00:15:19] Dane: [00:15:19] Okay. That's fine. This is somewhat irrelevant to the conversation. So you, I, I, but I, I get it so. But what I wanted to illustrate was how normal it is to get caught in mechanism thinking. So if you go to that accountant swept site and they get to the accountant's website and she says affordable and effective tax services, she speaks, she's speaking about filters.
[00:15:48]
[00:15:48] What do I want from an accountant? What's the result I want from an accountant? What do you imagine?
[00:16:00] [00:16:00] Guest: [00:16:00] Well, I would imagine that, uh, you'd like to have your taxes
[00:16:08]
[00:16:08] explain to you in a way that you would understand it so you know what
[00:16:15] Dane: [00:16:15] I'm not that passionate about taxes. I'm, I'm, I'm lazier than that.
[00:16:20]
[00:16:20] What do you think I want if I'm lazy,
[00:16:24] Guest: [00:16:24] It's just one I'm done.
[00:16:26] Dane: [00:16:26] but what do I want specifically to happen with my taxes? Don't want to pay more or less taxes, right? So, so what result do I want when I'm looking at an accountant?
[00:16:41] Guest: [00:16:41] Well, you'd want one that's good at their job because if they don't get it right, you're going to
[00:16:47] Dane: [00:16:47] Great. That's a great result. Someone that won't get me audited, they'd be a great result. So what else would I, so that's one result. And the other result within the save on my taxes
[00:17:03] Guest: [00:17:03] It would be, you could do both. You, you're, you're coming down to
[00:17:10]
[00:17:10] uh, coming down Joanne intersection there.
[00:17:13] Dane: [00:17:13] that's what we got. Two things. So I'm looking for an accountant. I want to save on my taxes. And I want an effective accountant who won't raise red flags so I don't get audited.
[00:17:26] Guest: [00:17:26] Those are, those are calendar, uh, and say counterproductive, but those are counter directional.
[00:17:36] Dane: [00:17:36] Right. They'd be pretty cool to see together.
[00:17:39]
[00:17:39] So if I went to that accountant's website and it said, save. Lots of money on your taxes without raising red flags by using an accountant with X years experience who's never been audited before.
[00:17:52] Guest: [00:17:52] There you go, that sounds good and
[00:17:57] Dane: [00:17:57] So we've got, so we've got the customer [00:18:00] and what,
[00:18:02] Guest: [00:18:02] results you have
[00:18:04] Dane: [00:18:04] yeah. Did you say end result?
[00:18:07] Guest: [00:18:07] results.
[00:18:08] Dane: [00:18:08] Right. And so we have no mechanism.
[00:18:14] So let's just slow down again and take a breath or two here. So what
[00:18:25] are
[00:18:29] you
[00:18:32]
[00:18:32] thinking about now?
[00:18:36] Guest: [00:18:36] I just,
[00:18:41] Dane: [00:18:41] other than the phone call.
[00:18:43] Guest: [00:18:43] I just got rid of that back
[00:18:50]
[00:18:50] thinking how have you put the customer in the
[00:19:00]
[00:19:00] results together,
[00:19:05]
[00:19:05] Which is the, um, what
[00:19:09]
[00:19:09] you, what you were just saying, uh, how you put, you know, you get the best you're going to give the, the, your clients the best, uh, the best product you can. Sometimes I think those are,
[00:19:28]
[00:19:28] those are somewhat, um.
[00:19:30] Dane: [00:19:30] where does that go? When? When did I talk about the best product?
[00:19:36] Guest: [00:19:36] Oh, the best results. Then give them the best
[00:19:44] Dane: [00:19:44] What
[00:19:46] Guest: [00:19:46] results and I, whenever I see that, I think that's a little bit misleading because how can someone
[00:19:56]
[00:19:56] something in the future.
[00:19:59]
[00:19:59] hasn't [00:20:00] been tied down.
[00:20:02] Dane: [00:20:02] you, what'd you sample? Are you talking about.
[00:20:05] Guest: [00:20:05] I'm not really talking about an example. I'm talking about
[00:20:13] Dane: [00:20:13] Is this an issue that, is this an issue that you have with talking about results? You're saying.
[00:20:18] Guest: [00:20:18] Mmm, Mmm.
[00:20:21]
[00:20:21] Well, it would be, yeah. I mean, if you've got results that you haven't. Validated.
[00:20:30]
[00:20:30] there's, there could be a problem in the minds of the people that you're,
[00:20:37] Dane: [00:20:37] Well. Yeah, we, we,
[00:20:38] Guest: [00:20:38] it to.
[00:20:38] Dane: [00:20:38] we make, we do, we make sure that the results have been validated. We don't lie. We
[00:20:42] Guest: [00:20:42] Okay. Okay.
[00:20:47] Dane: [00:20:47] Let's say, let's say you don't have any, let's say you don't have any results validated,
[00:20:51]
[00:20:51] but you have a guess at what the results might be.
[00:20:56]
[00:20:56] You could have the headlines say, could it be possible
[00:21:05]
[00:21:05] And then you could say underneath that, you know, we don't know, but we'd sure like to try.
[00:21:10] If you'd like to be on our, for one of our first customers. We'll work with you for free until the results happen. Just to prove that it can work.
[00:21:18] Guest: [00:21:18] Well. Okay. That's, that's true. That
[00:21:25] Dane: [00:21:25] Yeah. Jet general flow for business. Arthur is customer and result.
[00:21:33] Guest: [00:21:33] be
[00:21:33] Dane: [00:21:33] Then you get your first few customers, like you get like one to three customers. That's it, and you figure out how to get them a result. Once they have a result, then you can start saying you have results. But that's how, that's, that's just about how, um, every, you know what, every single successful business that I've done has followed that framework.
[00:21:57] Find customer, what results do they want? Get [00:22:00] a few in, get them the result, find someone to fulfill. The mechanism came over.
[00:22:08] Guest: [00:22:08] Yeah. All right.
[00:22:10] Dane: [00:22:10] So I feel like you're starting to become more of a businessman over there on the other end of this phone. How, how are you feeling as a businessman in this moment thinking about customers and results?
[00:22:23] Guest: [00:22:23] Yeah. Well, I would change my. My approach to to
[00:22:32] Dane: [00:22:32] It can you see it making things more fun.
[00:22:37] Guest: [00:22:37] Yeah.
[00:22:38] Dane: [00:22:38] How so?
[00:22:41] Guest: [00:22:41] Well, you're not,
[00:22:44]
[00:22:44] you're not restricted to a specific text
[00:22:49]
[00:22:49] like a, the mechanism would, uh,
[00:22:52] Dane: [00:22:52] Yup,
[00:22:52] Guest: [00:22:52] you know.
[00:22:54] Dane: [00:22:54] yup. Is that crazy or what? Yeah. You go eight, you could do become a chiropractor, right? You could go to college for eight years or whatever it is to learn to learn that mechanism,
[00:23:08] Guest: [00:23:08] yeah. Well, that's what you're, that's why people come out and do what they do.
[00:23:14]
[00:23:14] I was, when I came out as an engineer,
[00:23:17] Dane: [00:23:17] right?
[00:23:18] Guest: [00:23:18] Oh, it was pretty easy to get a job, I can tell you
[00:23:21] Dane: [00:23:21] Oh yeah. Chemical engineers. Those are great. So. But the guy that made the most money probably wasn't a chemical engineer. He was the guy.
[00:23:31] Guest: [00:23:31] That's right. He was the guy that took the accounting courses
[00:23:37] Dane: [00:23:37] Or maybe could be. Um, he could, it could be.
[00:23:42] Guest: [00:23:42] well, he, I mean, I know, I know a lot of them that are that light. I've got a son that, uh, that took financing that, uh. Do you and, uh, extremely good position
[00:23:56] Dane: [00:23:56] Is he an owner or is he an employee?
[00:23:59] Guest: [00:23:59] Oh, he's an [00:24:00] employee,
[00:24:00] Dane: [00:24:00] Yeah, so it's not as good a position as the owner.
[00:24:03] Guest: [00:24:03] no. Well, yeah, he's too young to be the owner
[00:24:08] Dane: [00:24:08] well that, that, I mean, that's, that's a belief. There's plenty of, I know a 15 year old kid that makes probably a hundred grand a month because he's not doing the mechanism. So, I mean, kudos to your son. He sounds very successful and I imagine you're very proud. And I would be too. What, what I'm, what I'm, what I'm talking about is being in the ownership position.
[00:24:30] Guest: [00:24:30] All right.
[00:24:32] Dane: [00:24:32] And in the ownership position, you don't even need to study finance or accounting. The only thing that you need to study is customers, human behavior, what result they want. Okay. The, I think, I think if you were to boil down what you needed to be success successful in business, I think, I think it would come down to two skills and two skills alone.
[00:24:57] The first is sales. The second is outsourcing. Outsourcing.
[00:25:04] Guest: [00:25:04] okay.
[00:25:07] Dane: [00:25:07] Yeah, exactly. And to put, and to put the teams in place. But what happens is most of us don't learn sales. Most of us don't learn outsourcing. Most of us learn fulfillment of some sort, whether it's your son with finance, whether she was chemical engineering, whether it's me graduating college with an it degree, whether it's a chiropractor going, we, we spend most of our life learning how to fulfill.
[00:25:30]
[00:25:30]
[00:25:30] Guest: [00:25:30] We
[00:25:30] Dane: [00:25:30] mechanism when the wealth is in sales and outsourcing. I think that's, if so, you know, there's a lot of people, I'd be listening to this and a lot of folks that I talked to are extremely gifted with mechanism, but they have no sales outsourcing skills.
[00:25:47]
[00:25:47] So, but we're, we're building that with you right now on this.
[00:25:50] This will change everything. So I actually personally, Arthur, as I'm talking about you, I seeing, I'm seeing you as this. Really bad ass 80 [00:26:00] year old businessman, maybe even in a suit, maybe not. But you're, you're sitting across the table from someone and you've got no mechanism to speak of, and you're sitting across the table from someone.
[00:26:17] And what would you, what, what would be like one of the first things you would ask them?
[00:26:22] Guest: [00:26:22] do you
[00:26:23] Dane: [00:26:23] Oh my God.
[00:26:29]
[00:26:29] Yeah, that's right. What do you need help with?
[00:26:38]
[00:26:38] You got it, man. You're, you're free. You're officially free. So let's make it concrete. Let's look at this chiropractor. For example, chiropractor, chiropractor graduates. Tell me, tell me the result that you think they want. Again.
[00:26:52] Guest: [00:26:52] wanted a job. And, uh, and they want a job with an experienced chiropractor. And that's usually what they do. Uh,
[00:27:01] Dane: [00:27:01] order to do what?
[00:27:02] Guest: [00:27:02] in order to gain the experience in order to start their own business, they need some business experience. That's what they need.
[00:27:10] Dane: [00:27:10] Right. But, and that gives them what result.
[00:27:13] Guest: [00:27:13] It gives them a result to be able to,
[00:27:18]
[00:27:18] well, just start their own company.
[00:27:20] Dane: [00:27:20] great. And then with owning their own company, what result does that give them
[00:27:26] Guest: [00:27:26] Well, it is the ability to apply their trade to the community or two, eight
[00:27:35] Dane: [00:27:35] good, which, which gives them the end result of what.
[00:27:42]
[00:27:42]
[00:27:42] Guest: [00:27:42] The end result of.
[00:27:47]
[00:27:47] Well being a professional chiropractor was a
[00:27:54] Dane: [00:27:54] You're still in mechanism.
[00:27:56] Guest: [00:27:56] helping people and helping people
[00:27:58] Dane: [00:27:58] It's still in mechanism. [00:28:00] That's good. That's closer.
[00:28:05] Guest: [00:28:05] not the end result.
[00:28:07] Dane: [00:28:07] that's close. It's probably probably a third of it. What are the other, what is the other two third of a result?
[00:28:15]
[00:28:15] A profitable and successful chiropractics business where they can be that, where they can be their own boss does. Do you see that.
[00:28:25] Guest: [00:28:25] Oh yeah. Well, that's what I was alluding to.
[00:28:29] Dane: [00:28:29] No, it wasn't even coming close in your words. No, you were, you were caught selling filters, man.
[00:28:39]
[00:28:39] So tell me what a chiropractor wants when they graduate. Clear. A very clear, simple result. Try it. Try it. I'll give you the words and you can just repeat it. To gain business experience, to start their own successful and profitable chiropractic business and be their own boss.
[00:29:01]
[00:29:01] Something like that.
[00:29:02] Try saying that out loud.
[00:29:06] Guest: [00:29:06] Uh, yeah.
[00:29:08] Dane: [00:29:08] and you can throw that. Throw the help people in there too. Cause I think chiropractors really do care about that.
[00:29:13] Guest: [00:29:13] they, uh, they want
[00:29:18]
[00:29:18] to help people by starting their own business and, uh, well I'll get the training and then start their own business. Which would be successful
[00:29:40]
[00:29:40] uh, make them the owner of their own business.
[00:29:42] Dane: [00:29:42] Yeah. And they'd probably get to spend more time with their family
[00:29:46] Guest: [00:29:46] Um, that's questionable.
[00:29:48] Dane: [00:29:48] and you have to run it. If they're running a good chiropractic business, there'll be spending time with your family.
[00:29:54] Guest: [00:29:54] Well, yeah, that's true. But some of them don't know how to organize
[00:29:58] Dane: [00:29:58] Yeah. It's third [00:30:00] choice.
[00:30:00] Guest: [00:30:00] Right. Well, yeah. I think it goes beyond their choice.
[00:30:05] Dane: [00:30:05] it's that is their choice,
[00:30:07] Guest: [00:30:07] Yeah. Well, it is their choice. You've got to tell them that it is their choice,
[00:30:12] Dane: [00:30:12] They won't see it.
[00:30:13] Guest: [00:30:13] some people don't
[00:30:14] Dane: [00:30:14] No, no. It won't see it. They probably punch you in the face for saying it,
[00:30:17] Guest: [00:30:17] that as a
[00:30:18] Dane: [00:30:18] but, but you know, you, and I was like, you're choosing those hours. You're choosing to say yes. You're choosing to say yes to most
[00:30:24] Guest: [00:30:24] That's right.
[00:30:25] You got to tell him
[00:30:26] Dane: [00:30:26] Yeah, so, but we'll let them, you know, they're, they're addicted to suffering in some way, or they're addicted to sacrificing themselves in some way.
[00:30:34] They feel like it's good. It's
[00:30:35] Guest: [00:30:35] sometimes I just don't say it.
[00:30:38] They don't see that. They don't see that they have people who are capable of taking over those responsibilities, that they're, that they're, uh, you know, keeping for them stalls.
[00:30:50] Dane: [00:30:50] So how many chiropractors do you know that like don't have a life because of that.
[00:30:55] Guest: [00:30:55] Oh, I, I don't, no. Many of them. I know.
[00:31:01] I know of them through the chiropractors who I do know.
[00:31:05] Dane: [00:31:05] So let, let's get this, I want to wrap. I want to land this plane and show you this sort of thing real quick. But we've, we've already opened up another can here. So there's, there's another customer, a Cairo, a chiropractor who's spread thin.
[00:31:18] Does that make sense? So what end result would they want
[00:31:26] 10 words or less?
[00:31:28] Guest: [00:31:28] Chiropractor who is spread and
[00:31:31] Dane: [00:31:31] Yup.
[00:31:33] Guest: [00:31:33] what results do they want?
[00:31:35] Dane: [00:31:35] What would they want?
[00:31:37] Guest: [00:31:37] Well, they want the same. Any chiropractor would want, I would think they'd want a successful business. And, uh.
[00:31:47] Dane: [00:31:47] Well, what if their businesses successful? They've got a lot of customers, but they're spread, but they're spread thin.
[00:31:52] What specifically would they want based on their unique pain?
[00:31:58] Guest: [00:31:58] Well, if they recognize that they'd [00:32:00] want to, uh, have some, they'd want some employees who, who could take some of the load off.
[00:32:06] Dane: [00:32:06] that's mechanism. What if they, what if, what if you didn't even need employees like they get, but what if you could hire people in the Philippines? It doesn't matter about employees.
[00:32:16] What result do they want.
[00:32:23] Guest: [00:32:23] Well.
[00:32:27] Dane: [00:32:27] I mean, you could say it and not be spread thin.
[00:32:32] Guest: [00:32:32] They didn't realize that's what they were.
[00:32:36] Dane: [00:32:36] say they realize it. It's, it's very, it's very good. Very, very good that you're saying that a car chiropractor who's spread thin and they're exhausted and they want help. What end results would they, would they want?
[00:32:50] Guest: [00:32:50] Well, they'd want not to be shreds.
[00:32:53] Dane: [00:32:53] Yeah, and they'd probably want their life back.
[00:32:56] Guest: [00:32:56] Right. They'd want, yeah. They'd want their life back and they
[00:33:01] Dane: [00:33:01] So do you,
[00:33:02] Guest: [00:33:02] want to be able to enjoy their family.
[00:33:05] Dane: [00:33:05] yes. Oh gosh, you've got it. Do you feel the difference.
[00:33:11] Guest: [00:33:11] some people don't want to,
[00:33:13] Dane: [00:33:13] Ah, let's, let's say these people do.
[00:33:17] Guest: [00:33:17] want their, yeah,
[00:33:19] Dane: [00:33:19] and their sentence, they do. Do you see the difference? Okay. When you think in mechanism, you become, if anybody starts thinking in mechanism, they become comparatively stupid to how brilliant and genius they could be if they just stuck with customer end results.
[00:33:40] Guest: [00:33:40] Yeah. Right.
[00:33:41] Dane: [00:33:41] Because,
[00:33:42] Guest: [00:33:42] can, I can see that, but some people, you know, they just, they're
[00:33:48] Dane: [00:33:48] w
[00:33:49] Guest: [00:33:49] people, like you're, you're describing like, you know, like I
[00:33:54] Dane: [00:33:54] Yeah. Yes. Well, so here we go. So you said, you said a chiropractor could hire [00:34:00] employees to take over responsibilities, so they remember when you said that that's a mechanism.
[00:34:06] Guest: [00:34:06] that's true.
[00:34:08] Dane: [00:34:08] They don't want, and it might not be employees, may not be the mechanism. The result is they want their life back to spend it with their family again. So I mean, what if you created how you could create a number of mechanisms to solve that? You could create a, a virtual staff, a virtual chiropractic staff.
[00:34:31] That like you have like five employees and they could handle 30 different chiropractic businesses and they handle all the administration for the chiropractor so they can just handle patients. And the chiropractors cut you a big old check every month because you're hiring, training, maintaining and managing the employees for them.
[00:34:50] Do you see that Mecca? Do you see that as an example mechanism? You could have some. You could have employees in the Philippines doing that for them. You could find a way to have all their, all their sessions scheduled through online scheduling, all their pay, other payments done through some sort of automated process.
[00:35:07] You could figure out how to get them to run a business without having a front desk staff because we're focused on the result. So
[00:35:19] you see how when you think, you think about the result, you become a business man. When you think about the mechanism, you become an employee, you become an expert, but you don't become the owner less. Is it not quite that black and white, but it's fairly safe to say so. I mean, I don't want to mislead.
[00:35:42] I mean, you could, you could be the expert and still become an owner if you were fortunate enough to understand that it's not about the filter, it's not about the employee. It's not about weight Watchers or a fitness gym, it's about [00:36:00] the result. So
[00:36:03] Guest: [00:36:03] I'll have to, I'll have to run
[00:36:07] Dane: [00:36:07] yeah. Well, you'll get this, you'll get this episode to listen to a bunch.
[00:36:10] So, so listen to this episode and now, so if a chiropractor wa let's, let's say that, let's go back. Let's finish this up with this, the starting chiropractor. Comes out once, experience from an experience chiropractor, and to see how to successfully start a business so they can run their own profitable chiropractic business.
[00:36:29] Okay. But they're, you know, so they can have a high quality of life so they can help people. So they can make 250 grand a year and spend time with their family, you know, see, like, result, result, result. So let's say that you want to, you were going to put together a book. A book to help starting chiropractors find a good job, gain experience, and ultimately start their business so they can make 250 grand a year.
[00:36:55] Let's let something like this. Let's say you're going to create this book for them. How might you outsource the creation of that book?
[00:37:13] Guest: [00:37:13] Well, you wouldn't be able to do it unless she had some insight into a, uh, a chiropractor's professional and family life. So you'd need to know or about what your chiropractors go through
[00:37:31] Dane: [00:37:31] or you could just, or you could just, or you could just find successful chiropractors and interview them and turn
[00:37:37] Guest: [00:37:37] That's what I mean.
[00:37:38] Yeah, right.
[00:37:40] Dane: [00:37:40] Very good. So you see that you don't have to create the mechanism.
[00:37:45] Guest: [00:37:45] Oh, I see what you mean. Okay. Yeah. Right.
[00:37:48] Dane: [00:37:48] What do you see.
[00:37:50] Guest: [00:37:50] Well, the mechanism, I didn't know that's what you're driving at. You don't have to create the mechanism.
[00:37:59] Dane: [00:37:59] All right, good. [00:38:00] Arthur, it's been a pleasure. How has this been for you?
[00:38:03] Guest: [00:38:03] Good Dane. It's, uh, been been very, uh, very informative and, uh, um, I'm struggling with this customer results, but I'll get it eventually.
[00:38:17] Dane: [00:38:17] How long did it take you to become a Kinko chemical engineer?
[00:38:21] Guest: [00:38:21] How long? Well, it took a, it took probably 12 years after I graduated.
[00:38:31] Dane: [00:38:31] we're an hour in, it's not chemical engineering, so maybe they'd give it three months instead of
[00:38:38] Guest: [00:38:38] right.
[00:38:39] Right. That's what I, that's what I felt like. I look back on the chemical engineers that were coming into the company. Boy, they've got a long road in front of them.
[00:38:52] Dane: [00:38:52] Well, I'm, I'm so excited for you and I can't wait to see what you build as you. Put on your businessman hat and just stick it back customers and results until you find something that you're passionate about.
[00:39:06] You're like, I like this result. I like that. You want this result. I'm passionate about this. Let's see if we can solve that problem together and, and you'll make a way more than two grand a month.
[00:39:16] Guest: [00:39:16] but I just, you know, I didn't want to get carried away.
[00:39:22] Dane: [00:39:22] It's good to be grounded in that. Um, so, so good job today.
[00:39:27] So in this episode I'm talking to Arthur. Arthur, where in the world are you?
[00:39:32] Guest: [00:39:32] Hi grand junction Colorado
[00:39:34] Dane: [00:39:34] Grand junction, Colorado. And what is your present age? Okay. 80. And what a, what an age to be beginning a new dream,
[00:39:42] Guest: [00:39:42] huh?
[00:39:43] Dane: [00:39:43] friend. What, what, um, what is your big desire or big dream.
[00:39:50] Guest: [00:39:50] now it's just to, uh, earn a little, uh, supplemental income for RA for my retirement.
[00:39:59] Dane: [00:39:59] some supplemental [00:40:00] income for your retirement. Do you have a specific number in mind?
[00:40:06] Guest: [00:40:06] Oh, I have a, a, a, a target. Uh, a couple thousand a month. Will do. Will do great, but you know, those targets change.
[00:40:18] Dane: [00:40:18] Sure.